Social Media PackageS

Package includes:

Your logo is your first and most crucial branding investment. It is the face of your company, its foundation, and its cornerstone. This is the representation that your customers will remember you with.

What you can expect:

When having your logo designed, you can expect to receive the following:

• At least 3 to 5 concepts that you can choose from
• A primary logo that will serve as your main identifier
• Logo variations that are similar to your primary logo
• A guide to your logo that describes its applications

Choose the font style that best describes your brand.

Select your brand colors and ensure that you use them consistently

Determine the personality, mood, and settings of your logo imagery that will represent your brand (optimistic, lively, or elegant)

After having your logo designed, you need a style guide to make its use consistent whatever the platform it lives in. Also known as the brand guidelines or branding standards, a style guide is where everyone will refer to when working with your company’s branding.

What you can expect:

A brand style guide typically consists of the following:

• Brand positioning – an encapsulation of your vision, mission, and brand values
• Logo guidelines – the list of elements of your logo and how they are used
• Typography – the list of typefaces, sizes, and other font-related elements
• Color palette – your specified brand colors
• Photography – these are the samples of images that will define tones and other image treatments
• Iconography – if you decide to use icons for your brand, this is where you’ll find it
• Collaterals – this is the list of materials on which your branding will appear (presentations, letterhead, etc.)

While some may think that business card design is a thing of the past, it is still an effective marketing tool. They’re easy to hand out and will stay with the recipient long after an ad banner has gone.